Outline

Thesis Statement: Both of the ads I used have the same general purpose, they are designed to get the reader to believe that their product will somehow change their lives or make them happier for a period of time.

1.      The general persona these images create.

a.       It is clear they both are intended to have an effect on the person viewing the magazine.

b.      How bold color is used to create a sense of life and vitality, even though one product is a cigarette.

c.       Both products pictures have to deal with attraction of the opposite gender which is a fundamental topic as of recently.

d.      The stark contrast of the person in the Old Spice ad.

e.       How Newport tries to somehow get into the viewer’s mind that smoking is not all bad.

2.      The message both ads are trying to get across.

a.       Buying their product will somehow increase your chances of having a good time.

b.      Both products seem to change your persona and general outlook.

c.       Also these ads are outlandish, especially the Old Spice ad where the guy literally has two sides. As opposed to the Newport cigarette ad trying to convey how smoking gives one “pleasure”.

d.      Both ads alos give off a bad boy like image which is becoming more popular nto today’s society.

3.      Why these ads appeal to people today and why they are more than likely effective.

a.       People are now trying to change themselves more than ever, this idea is evermore present in the Old Spice ad. The Newport ad basically just tries to convey that smoking is “cool”, and can give one “pleasure”. Naturally, there are two people of the opposite sex in the Newport ad.

b.      They both seem to catch the readers eye because they so outlandish.

Conclusion Sentence: Ads will always bring out the unusual image , but they are this way in order to catch the reader’s attention for better or for worse.