Response to internet article

     The article is one of disdain towards to current industrial manufacturing of foods, and primarily dealing with farms that raise and slaughter animals. The author claims that this new process of slaughtering animals is not only bad for the animals, but this is causing the food to become susceptible to becoming contaminated. Therefore, he believes that the FDA and government  should focus on reviving the small and traditional farms in America instead of these farms that produce not such a high quality meat or egg in mass quantities. the author uses some pathos appeal, but he does not really focus on the animals too much. His main focus is conveying how harmful the food we are eating to us could be contaminate which would result in us being affected in years to come. I believe that his argument is convincing: however, i think that he should have backed up the article with a little more evidence because some of his article just seems to primarily be his opinion although it is most likely true.

long essay 2

John Waggett

Mrs. Mikhaylova

English 102

10/12/11

                                                            Advertisement Images           

               

The ads I used have the same general purpose; they are designed to get the reader to believe that their product will somehow change their lives or make them happier for a period of time. Both images apply to the modern society we live in today, and the great lengths people will go to in order to convince people to buy their product.

            The images I have chosen are an Old Spice ad and a Newport cigarette ad. Although those products do not really coincide, their messages are almost the same. They are both intended to have a visual effect on the reader and strike their attention. Both ads use strong and bold colors to create a sense of vitality and life, even though one add has to do with cigarettes. In the Newport advertisement the male and female have bright clothes on as well as the background being green, and in between them is a yellowish looking light. Ironically the color green is usually associated with life, not cigarettes. The yellow is possibly an example of the spark to people may obtain while smoking together, or perhaps just light the cigarette in general. The spark can also be related to a new relationship starting, and in this image the male and female may have started a relationship due to one another’s interest with Newport cigarettes. The Old Spice ad does not convey quite as many colors that blatantly stand out, but the ad focuses more on symbols or typical standards. The “pleasure!” bellow the two smoking ads a sort of sexual innuendo which can also be thrown under the vitality category. The Old Spice advertisement is a picture a guy who has two sides. The right side is that of him being a normal or typical boring guy holding Old Spice products, and on the left is the same guy but he looks like a could be in the rock band Kiss. He has a rock guitar that happens to have a bikini top on it, long black hair, no shirt, and a painted face. In other words, an extreme before and after when using Old Spice. This is definitely trying to convey a sexual or cool persona for the person using an Old Spice product. Almost like Old Spice is trying to say that if you use one of their products then you will become a rocking guitar hero that scores girls regularly. However, everyone knows one product cannot achieve this, but it is the thought or quick glance at the product which brings up these thoughts and may be able to attract the consumer to buy such based on what they are trying to accomplish with personal hygiene products. With the Old Spice ad, the guys side before using the old spice product is white and after apparent use it prominently black, and this is a reference towards getting rid of purity or becoming more rebellious. This rebellious nature is almost glorified in the ad as well as the Newport ad trying to justify that smoking may not entirely be that harmful for someone although everyone knows it is.

Both the Newport and Old Spice ad are trying to get a message of changing yourself for the better. Old spice, however, is the only product out of the two that can technically do this because smoking can lead to death. These ads try to get the consumer to see that their product will enhance their chances of having a good time. The Newport ad is showing that smoking socially may be a way to attract the opposite gender and lead to getting to know someone. The Old spice ad makes the buyer feel that the product will lead to themselves becoming more confident which may potential lead to attracting ladies as much as a rock star would, although probably not. This bad boy image is becoming more prominent in youth of society today, and is targeted by companies looking to and increase the range of their market appeal. Consequently, the ads are somewhat outlandish in that Old Spice cannot turn someone into a rock star and Newport cigarettes can only hurt one’s health and not create a sense of pleasure unless they really enjoy cigarettes that extremely. This theory of changing yourself based on what product you use is not entirely a new concept for society, but the intensity of how much people use items that do such is increasing. Increasing so much the companies have to continuously try to get a step above the rest, and what better way to do this than coming up with advertisements that are visually striking and grab the consumer attention. 

            These ads probably would not have had such in impact or appeal in the past, but the never ending trends of world keep making companies further expand advertisement ideas. People may have even been appalled by these ads due to their unrealistic nature or that some people would have taken them too seriously. However, the striking nature of these images is sure to attract customers, and maybe just to figure out what kind of abnormal outfit the guy in the Old Spice ad has on. As far as the Newport ad goes, most people know that smoking is diminishing to one’s health, but the ad is trying to convey a positive side to smoking. The one subject both ads have most in common is a reference to sexual appeal. The Old Spice as is suggesting that their product may lead to more sexual encounters. The Newport ad is suggesting that smoking may lead to an encounter, or that it could lead to an attraction between people through a sense of connection or just general attraction.

Ads will always bring out the unusual image, but they are this way in order to catch the reader’s attention for better or for worse. These two ads are both prominent in this current time and should be successful based on the images displayed in both because they fully attract the reader. The Old Spice picture is more eye popping as to where the Newport ad is intended more to convince to customer that smoking may have its advantages. Both images use color, sexual related themes, and bold statements for the consumer to ponder upon which will make the product have a higher chance of being purchased. Social and cultural issues are also brought about in these images to have even more of a profound impact on the consumer. These issues are equally used to convey that these products will have an impact on the buyer’s life for the better, or maybe that is just what the product wants one to believe.

Outline

Thesis Statement: Both of the ads I used have the same general purpose, they are designed to get the reader to believe that their product will somehow change their lives or make them happier for a period of time.

1.      The general persona these images create.

a.       It is clear they both are intended to have an effect on the person viewing the magazine.

b.      How bold color is used to create a sense of life and vitality, even though one product is a cigarette.

c.       Both products pictures have to deal with attraction of the opposite gender which is a fundamental topic as of recently.

d.      The stark contrast of the person in the Old Spice ad.

e.       How Newport tries to somehow get into the viewer’s mind that smoking is not all bad.

2.      The message both ads are trying to get across.

a.       Buying their product will somehow increase your chances of having a good time.

b.      Both products seem to change your persona and general outlook.

c.       Also these ads are outlandish, especially the Old Spice ad where the guy literally has two sides. As opposed to the Newport cigarette ad trying to convey how smoking gives one “pleasure”.

d.      Both ads alos give off a bad boy like image which is becoming more popular nto today’s society.

3.      Why these ads appeal to people today and why they are more than likely effective.

a.       People are now trying to change themselves more than ever, this idea is evermore present in the Old Spice ad. The Newport ad basically just tries to convey that smoking is “cool”, and can give one “pleasure”. Naturally, there are two people of the opposite sex in the Newport ad.

b.      They both seem to catch the readers eye because they so outlandish.

Conclusion Sentence: Ads will always bring out the unusual image , but they are this way in order to catch the reader’s attention for better or for worse.

Fear Factories

John Waggett

Mrs. Mikhaylova

English 102

10/11/11

“Fear Factories”

            In Scully’s article describing his book he conveys a strong, formal, and structured argument against animal cruelty and how it should become a conservative cause and not only a liberal pity party.

            Scully begins his essay by sting what her believes in regard to the subject. Scully states how animal problems should not have to suffer due to the nation’s ongoing struggle between conservatives and left wing liberals, and that to a moral sense we are all the same under God. He then turns to a broader sense of the topic in which he begins to bring general and ethical morals into the equation. Ethos and pathos are greatly used by the author in order to draw the reader more into the argument. Scully tries to get the reader not only to sympathize with the animal but the people who are trying to protect the animals. His argument then becomes more specific when he starts talking about the actual process or how some animals are gruesomely murdered at these slaughter houses, and how inhumane that process has become. \On an ethical level it is wrong, and something should be done to control this at the very least. Scully does an impressive job of going from a general view to a more specific way of arguing his cause. Finally, after going into detail, Scully then returns to the larger sense of the problem and how it is a human’s moral obligation to not only their fellow man but to all the animals of which inhabit this world, and that human’s need to either control this very soon before it gets too out of hand or just stop the process completely.

post secret card comments

Comments for the post secret card:

1.      The secret was that the person writing the card was James Bond, and he had just returned from Russia like, From Russia with Love, the first James Bond movie. I felt the peace was pretty implicit unless the person reading this had no idea who James Bond is.

2.      The visual elements I used were more so clues as to who the person was such as a nice suit, drinking martinis, and going after exotic women.

3.      I did not really manipulate text or font because I doubt James Bond would have done that in a post card.

4.      I wanted to portray the persona as the Sean Connery version of James Bond that most people like. The bad boy lady’s man with way too much confidence, and a dry but hilarious sense of humor.

5.      I want the reader to feel about the secret as entertaining and somewhat obvious I guess because it is James Bond who is a well-known figure.

advertisement 3

http://www.youtube.com/watch?v=QwRISkyV_B8&feature=BFa&list=PLD4284B0B4A0EB5D8&lf=results_main

Youtube is the source and the add is for Sham Wow which is for homeowners or anyone who wants assistance cleaning. The product apparently is several times better than a paper towel and is very helpful when cleaning up liquid messes. The consumer should buy Sham Wow because it meets the requirements of consumers due to the high quality of the product. It can provide a person with a cleaner house which will in turn make them happy.

advertisement 2

http://www.youtube.com/watch?v=E5G9z90LPvE&feature=autoplay&list=PLD4284B0B4A0EB5D8&lf=results_main&playnext=1

I got this from youtube, and it is designed to attract all people who want to get in shape and look better. The product is called Bowflex which is a home gym all in one machine. The consumer appreciates the values of having a good body which what they want to obtain if they were to buy a Bowflex. The consumer should buy a Bowflex because it meets the requirements of the consumer. It can provide the people with a better body and confidence which will in turn lead them to lead a more proactive lifestyle.

advertisement 1

http://www.youtube.com/watch?v=FlPvfXNR1j4&feature=BFa&list=PLD4284B0B4A0EB5D8&lf=results_main

I got this from youtube. It is designed for people of all ages with acne problems or who want healthier skin. The product is Proactive Facial Care. The product has been proven to reduce acne and uses famous people to endorse their product which probably adds validity in the reader's eyes. The reader wants the assurance that the product is going to work before actually purchasing it. The consumer should buy the product because proactive meets the requirements of the consumer's needs. It can provide the consumer with a clear face and confidence which in turn can make consumer feel proud.